IT Support and Hardware for Clinics
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IT Support and Hardware for Clinics
News, Information and Updates on Hardware and IT Tools to help improve your Medical practice
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Samsung set to discontinue Galaxy Alpha in favor of cheaper phones

Samsung set to discontinue Galaxy Alpha in favor of cheaper phones | IT Support and Hardware for Clinics |

The Galaxy Alpha might have been among the best phones Samsung ever produced — it's certainly the prettiest — if it weren't for a couple of stumbles: the battery didn't last long enough and its full flagship price forced it to compete against better-rounded rivals. Now, just a few brief months after its introduction, the Alpha is reportedly being supplanted by its successor Galaxy A5, which will take over as the leading Samsung handset for the mid-range market.

ET News reports that the Galaxy A5, which launched in China last month, is being brought over to South Korea as part of Samsung's effort to "take the bull by the horns" and reorganize its slumping smartphone division. The 5-inch A5 is a continuation of the Alpha's design philosophy, emphasizing thinness and higher-quality metal construction, though it opts for a tamer spec sheet that will allow it to be priced at a more competitive 400,000 won (roughly $360). The report states that the A5 will be arriving in Samsung's home country in January or February, while the Galaxy Alpha will be phased out as production ramps down once the current inventory of materials is exhausted.

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Kodak is launching a line of Android smartphones in 2015

Kodak is launching a line of Android smartphones in 2015 | IT Support and Hardware for Clinics |

Kodak has announced that it’s licensing its name to a range of mobile devices that make it easier to print and share images. The company’s first smartphone will be unveiled at CES in January followed by a "4G handset, a tablet, and a connected camera" arriving in the second half of 2015. The actual hardware will be built by Bullitt Group, an English company that makes a range of ultra-rugged smartphones for construction company Caterpillar and claims to create products "using the unadulterated DNA of the brands we work with."

There's no talk of megapixels - this is all about branding

"Kodak is one of the world's most recognizable brands. It is trusted by consumers as a marque of quality and innovation," said Bullitt Mobile CEO Oliver Schulte in a press release. "We've taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant." As Schulte suggests, the emphasis is very much on software solutions rather than quality hardware. Neither Kodak nor Bullitt mention any details about megapixels, sensor size, or the like, and instead both seem intent on selling the devices for their ease of use — even including remote management software that will let "family members and friends … provide help and support."

Licensing its brand is a strategy in keeping with the radical restructure that helped Kodak exit bankruptcy last September. The company spun off or shut down its various consumer divisions (including its digital photography team) and is instead concentrating on commercial printing. It won’t be the only struggling firm trying to jump on the mobile bandwagon either: back in September, Panasonic unveiled the experimental Lumix CM1 smartphone, equipped with a large sensor and Leica lens. Kodak can get people interested with its name alone, but it'll have to contribute more than just branding to actually win customers' respect.

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