IT Support and Hardware for Clinics
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News, Information and Updates on Hardware and IT Tools to help improve your Medical practice
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Do I need to work with a healthcare web developer?

Do I need to work with a healthcare web developer? | IT Support and Hardware for Clinics | Scoop.it

Your healthcare website is the first impression many patients will get of your practice. If they like what they see, they’ll likely request an appointment. If it fails to deliver, they’ll move on to the next.

 

There are plenty of options for launching a healthcare website. You could build your own using a platform like Squarespace or WordPress, or you could work with a web developer you know.

 

If you want a site that will help you achieve your practice growth goals, however, it needs to be created by a professional healthcare web developer.

 

Here’s a look at why your healthcare website must be made by an expert with industry-specific knowledge.

 

5 reasons to choose a healthcare web developer

1. Build a responsive site

Most U.S. adults (81 percent) have a smartphone, according to the Pew Research Center. Given this number, it’s not surprising that an estimated 141.9 billion local searches will be performed in the U.S. on mobile devices in 2019, according to Statista. Statista also estimates 62.3 billion searches to be performed on desktop computers. This makes the importance of a responsive healthcare web design clear.

 

A responsive website adjusts to fit the screen size of the device it’s viewed on — i.e. smartphone, tablet, laptop, desktop computer. This ensures each person who visits your site has a great user experience.

 

2. Get a beautiful site designed to be found in search

Right now, there are more than 1.7 billion websites on the internet, according to InternetLiveStats. If you want patients to find and enjoy your site, it needs to be optimized and designed by someone who knows what they’re doing.

 

A seasoned healthcare web developer has plenty of tried-and-true search engine optimization strategies to boost your standing in search results. This might involve including structured data to share your brand, location, services, and star rating with search engines.

 

They’ll also likely increase traffic by updating your website with new tags, descriptions, content, and links. Additionally, page speeds will be optimized for fast-loading on any device.

3. Ensure the right keywords are included

Your patients don’t want to visit a generic healthcare website. In fact, half of people will leave a website if the content is irrelevant, according to Clutch. 

 

This is a non-issue when you work with a healthcare web developer because they’ll create content that’s specific to your specialty and local area. Keywords relevant to your patient base will be weaved into the content in a natural-sounding manner to boost traffic and attract the right audience.

4. Provide easy navigation

Nearly all people (94 percent) cite navigation as the most important website feature, according to Clutch. This makes sense because patients won’t get value from your website if they can’t find anything.

 

An experienced healthcare web developer knows what patients look for. You can trust them to organize your website in a straightforward manner.

5. Create a site that patients want

People don’t expect the same website features from businesses in every industry, so it’s important to work with someone who knows what patients want.

 

For example, nearly one-third of people (31 percent) would be more likely to choose a service provider if online scheduling was offered, according to GetApp. Notably, patients would prefer to schedule a doctor appointment online more than any other type of service.

 

Beyond online scheduling, a healthcare web developer will make sure your site is filled with other features coveted by patients. This might include provider staff bios, pictures and videos of your office, and patient testimonials.

 

Your healthcare web design is a huge reflection of your practice. Since many patients will visit your website before scheduling an appointment, it needs to make a great impression.

 

It’s true that anyone can design a website these days, but that doesn’t make it a quality product. Your practice deserves a site that truly reflects the outstanding patient care you provide.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Breach Exposed Obama Records

Breach Exposed Obama Records | IT Support and Hardware for Clinics | Scoop.it

 A breach of the White House IT system last October, believed to be by Russian hackers, exposed sensitive details about White House operations, such as the president's schedule, CNN reports.

Investigators believe the White House intrusion began with a phishing email that was launched using a State Department email account that the hackers had taken over, CNN reports, citing several U.S. officials briefed on the investigation into the breach.

The State Department revealed in October that the breach of its system and that of the White House were linked (see State Department, White House Hacks Linked).

The White House downplayed the report. "This report is not referring to a new incident - it is speculating on the attribution of the activity of concern on the unclassified EOP (Executive Office of the President) network that the White House disclosed last year," Mark Stroh, National Security Council spokesman said April 7. "Any such activity is something we take very seriously. In this case, as we made clear at the time, we took immediate measures to evaluate and mitigate the activity. As has been our position, we are not going to comment on the referenced article's attribution to specific actors."
Alternative to Email

Jerry Irvine - a member of the National Cybersecurity Task Force, a joint operation between the Department of Homeland Security and the U.S. Chamber of Commerce - says phishing and spear phishing attacks are increasingly plaguing governments and businesses, and suggests that if they persist, organizations might need to limit email communications.

"It can happen to anyone, and it did," Irvine says, referring to the White House breach. "This is the way of the world. Organizations now are starting to look at the value of email and are questioning whether it's worth the risk. Are there other methods to share information other than email?"

Irvine, partner and chief information officer at IT outsourcer Prescient Solutions, says governments and businesses should look to email alternatives, such as instant messaging, which he contends poses fewer risks.


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