IT Support and Hardware for Clinics
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IT Support and Hardware for Clinics
News, Information and Updates on Hardware and IT Tools to help improve your Medical practice
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Why every healthcare clinic should have digital displays

Why every healthcare clinic should have digital displays | IT Support and Hardware for Clinics | Scoop.it

Healthcare clinics provide invaluable services to millions of patients every day. Yet with hectic schedules, unexpected emergencies and inevitable wait times, a day at the clinic doesn’t always go as expected.

 

Digital signage helps healthcare clinics improve the patient experience by sharing engaging and entertaining content. With screens in lobbies, waiting rooms and offices, relevant ads and information flows throughout the clinic to inform and entertain patients.

5 ways digital displays help patients and staff members

1. Make wait-times more bearable

In clinics, patients often perceive wait times as longer than they really are. Streaming the news, social media feeds and other media feeds entertain visitors to reduce perceived waiting times.

2. Educate patients with infotainment

A trip to the doctor’s can be stressful, especially with health concerns on patients’ minds. Digital screens are used by clinics to educate visitors with informative content to encourage patients to monitor their own symptoms and prepare questions for their upcoming visit.

3. Keep customers up to date

With digital signage, healthcare facilities easily update patients on what’s new at the office, including recent hires, additional services, opening hours and upcoming office closures.

4. Improve caregiver services with updated information

Digital displays inform employees of room schedules and changes, internal information and facility updates, all in real-time. Alerts can also be displayed on the screen to quickly react to emergencies.

5. Help patients and visitors find their way

It can be difficult to navigate a large medical facility like a hospital, especially in stressful situations. With numerous floors and countless hallways, interactive wayfinding kiosks and screens help patients and visitors find their way.

The added benefit of added revenue from digital signage

Not only can digital signage improve the patients and visitors experience, but it gives healthcare facilities the ability to make additional revenue. With a fairly long dwell time, clinic screens are well suited for brands and advertisers to promote their products.

Waiting room audiences also often have similar needs and interest — everyone waiting for the dentist will have oral hygiene on their mind. This means advertisements can be targeted to the right audience, benefiting brands with better ROI and patients with more relevant information.

Ready to add digital signage to your healthcare clinics? Here’s how:

1. Install your screens

Start by deploying a digital signage network. Individual clinics may not necessarily need this step, as they only have one screen to manage. However, clinic owners with multiple locations should have every screen connected through a digital signage network.

2. Schedule your content

Determine what content you want playing on your screens. Consider how long patients are in front of the screen, what content they will be interested in and what kinds of brand messaging would benefit them.

3. Create your content

From staff bios, wellness tips, promotions and informative messaging, creating your own content can give your clinic an edge and bolster communication with patients and visitors. 

4. Sell your ad space

Ad space can either be sold directly to the advertiser through one-on-one conversations or through automated programmatic purchasing. While direct sales are the traditional way to sell digital out-of-home advertising space, more buyers are looking to buy screen time through automated bidding systems.

5. Subscribe to a service

No time to create and manage your own content? Join a network that will install your screens and deliver effective, targeted and educational content to your patients.

 

Ready to get started with digital signage in your healthcare clinic?

From improvements in patient care to added revenue, a digital signage network enables you to do more with your screens.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Important Resources to build Patient Engagement in your Clinic

Important Resources to build Patient Engagement in your Clinic | IT Support and Hardware for Clinics | Scoop.it

All doctors want more engagement with their patients.

It is a win-win situation whenever a patient is interested in their health improving, becoming more compliant and more connected to the clinic.

According to Allan Walker from BSM Consulting, “The Informed Patient is an Involved Patient. Developing and incorporating a purposeful, comprehensive patient education program to enlighten patients about their medical care is a cornerstone of most successful practices.”

Fortunately, physicians today have a plethora of tools and resources to help patients understand their condition and make informed choices related to treatment options.

Creating a complete patient education program requires a significant investment of time and effort, yet it has huge benefits.

 

Practice Newsletter: A newsletter, whether in printed or emailed form is a great way to re-engage your patients of record. You might choose to do this monthly or each season, depending on what type of content you share. You can also reshape some of your content via social media that you share in your newsletters.

 

Practice Binder: Although patients will ideally spend minimal time in your reception area, having an attractive, professional practice binder can offer them something useful to learn and can do a great dealt grow engagement and trust in a brief time.

 

Posters and Placards: Most doctors officers have some sort of stand with flyer and pamphlets that can educate patients. These small bite-sized brochures can spark their interest in your specialised services. You may print these yourself, or ask your vendors for some of theirs. Keep in mind to keep the display tidy and up to date with fresh copies, so they don’t become worn out or out of date.

 

Medical Fact Sheets: If a patient is new to a condition, or you feel they need more guidance, giving them a printed copy can be a huge help to keep them engaged. Remember also, limiting them to one page ensures that patients are not overwhelmed and are more likely take the time to read them. These fact sheets can take the form of medication, post-procedure, typical symptoms, what to expect after treatment, etc.

 

Video Guides: Many leading practices will have a Welcome Video online that shares the most important information from the practice binder. Some clinics also have this video playing in the office reception area on a loop. Keep in mind it can get repetitive if the sound is on, so maybe have the video subtitled and keep the volume down.

 

Referral Forms: If you are commonly referring patients to other medical offices, be sure to have all the relevant information they need to contact and book. Also make a detailed description of what information they should relay to the specialist and what should be brought back with them if they are returning after seeing the specialist. Also remember if you can give them map and driving/parking instructions, this helps them to have a smoother visit.

 

Direct Mail: People tend to think of direct mail only being for growing business. Yet it can also fill a patient education role if you want. For example you can send information to patients with a specific diagnosis when there has been a new development related to that diagnoses (i.e. new technology, new treatments, new medical data or findings, etc).

Payment/Billing FAQs: Giving patients clear information about payment options, whether fee for service or via insurance is very important. The more you can educate them, the more they will adhere to the payment systems you have in place. Producing a document that clearly spells out your payment/billing process, including Medicare, Medicaid, insurance claims, and other third-party payers will help with minimising financial issues. Another excellent idea is to include the name and contact information for your billing supervisor or clinic manager, so patients can seek additional support.

 

Technical Dr. Inc.'s insight:

Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com/tdr

more...
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